What’s the first thing people see when they visit your Facebook, LinkedIn, Google+, YouTube or Twitter page? That large photo at the top of the screen. Most social media platforms now have their own version of a cover photo, an image to showcase your personality, interests or business. With these images taking up more real estate on your page, you…
read moreRaise your hand if you’re using Facebook ads and/or boosted posts. Hand up? Good, now keep reading. Didn’t raise your hand? Why not?! You should have and the following is one big thing you need to know for when you do get started advertising on Facebook. Facebook has a 20% rule regarding advertising on their platform. Why? Nobody really knows…
read moreGreetings everyone! I’m Jesse B, I’m 23, and I am a Lutz native majoring in public relations at the University of South Florida. After months of passing Lab3 Marketing on my drive to and from USF, my curiosity led to a phone call. The very next week I was called in for an interview, and just like that, I’m here.…
read moreDid you know that marketing by zip codes can tell a lot about the people that live there, including how much money they make, their household family size and net worth? Revealing this information about your company’s potential consumers offers the ability to create a more efficient marketing plan for your business. Zip codes allow marketers to gain insight on…
read moreSince 2004, Yelp has helped small businesses find their niche in the local market. With over 60 million reviews, chances are your company has already made its appearance on Yelp. Whether this is good news or bad news for your business is an entirely different matter. The Good – Yelp benefits many businesses by providing user-generated reviews. Most Yelp reviews…
read moreLooking to spice up your marketing strategy? Need to add a little something extra into your marketing approach? As William Cowper puts it, “Variety’s the very spice of life that gives it all its flavor,” and we couldn’t agree more! Adding variety into your marketing campaign keeps current and potential consumers engaged with your company and brand. It also keeps…
read moreFirst Day: From the moment I arrived it was work work work (in a good way! Yay!). And some yelling across the office. And then some laughing. And then giggling. And then back to the yelling. And then a dinosaur was taken ransom. That’s normal, right? I’d like to think so… Second Day Update: It is my second day here…
read moreBusinesses are required to take on multiple platforms these days, and perhaps the most important source of your audience reach is your company's website. However, this is easier said than done. The website platform can be tricky and complicated. Wordpress helps relieve some of the "creating a website" tension by introducing user-friendly software with easy-to-use tools. Wordpress tools may seem…
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