Understand Your Customers and Prospects Life Stage Behaviors.
PersonicX is a household-level segmentation system including 70 clusters and 21 life stages. The PersonicX suite allows you to better know and anticipate, your customers’ demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell, up-sell and retention campaigns that are truly targeted, personalized and powerful.
The PersonicX suite includes:
- PersonicX Classic: 70 clusters and 21 life stages comprise this household-level segmentation schema
- PersonicX Hispanic: A household-level segmentation schema specific for the Hispanic market
- PersonicX Insurance: Groupings of PersonicX Classic clusters based on like insurance tendencies
- PersonicX Financial Services: Groupings of PersonicX Classic clusters based on like financial tendencies
- PersonicX Geo: A statistically-based geodemographic aggregation for the PersonicX Classic clusters