Data Hygiene

Clean up your Database and Save!

With rising postal rates the cost to mail to your customers is higher than ever.  Why not spend a little to save a lot?  Just a small investment in database hygiene will yield amazing savings in the cost of mail to people who will never see your message or to people you should avoid.

What does this include?

Address Standardization:  Insure that the addresses in your customer database are accurate and up-to-date.  23.6% of all mail in the U.S. is incorrectly addressed (can increase postage costs) and 2.7% of mail is completely undeliverable (that’s a waste of your marketing dollar).

Deduplication:  Insure that you are only sending one marketing piece to each address in your database.

National Change of Address:  Over 40 million Americans change their address annually, which creates formidable obstacles in maintaining a high-quality mailing list.  The NCOA product makes change-of-address information available to reduce undeliverable mailpieces before mail enters the mailstream.

Suppressions:  Do Not Mail, E-Mail Suppression and Do Not Call are all self-regulatory efforts, such as the DMA’s Mail Preference Service (MPS), Email Preference Service (EPS), and Telephone Preference Service (TPS) are an effective way to protect consumer privacy.

UnderAge:  Recognizes minors under the age of 18 as well as under the age of 14 to comply with privacy concerns and laws

Bankruptcy, Tax Lien, Judgment:  Don’t waste marketing resources on individuals who likely are unable to afford your company’s products and services.

Observation – Every year, approximately 40 million Americans move their residence or business but their old address remains in the marketers database. In fact, 8% of addresses will be undeliverable. Performing an NCOA prevents this from happening and reduces wasted marketing expenditures.