So last week I took a wonderful family vacation. 7 days, 16 people and one house. I’ll get back to my thoughts on that later… One of those people is my six year old niece. As per the usual with her she was dancing and doing cartwheels in front of the TV to be sure no one missed it. Her mother made a joke about her how much she adores attention. My niece’s reply, in a very exaggerated manor was, “I love attention. Everyone loves attention.” Later that night I got to thinking about how adorable she is, as well as how right she is. Everyone loves attention!
Of course, that made me think about work and customer retention campaigns. What do you mean you don’t see the correlation? You clearly don’t have a jump to conclusions mat then. (Insert laughter here.) Back to what I was saying, gosh you are so distracting, everyone loves attention. That includes our clients and yours. Have you taken the time to put together a customer retention campaign focused on providing your customers attention and acknowledgment? If not, below are some great customer retention tips that will give your customer the attention that will make them as happy and fulfilled as my attention loving niece.
- Remember birthdays, anniversaries, etc. You don’t have that info, that’s okay. Have it appended to your file and then send your clients an email, postcard, letter, etc around the time of their birthday letting them know you are thinking of them. For businesses, small and large, there are some very easy ways to manage this type of campaign.
- Ask for recommendations. Asking clients to recommend you to their friends and on social media, directory and location based sites will encourage your clients to remember why they adore doing business with you. After they have given the recommendation make sure to thank the reviewer with a simple note, gift card, free product or service, etc. Make sure to acknowledge that the individual went out of their way for you.
- Stay top of mind. Email marketing newsletters are a great way to stay top of mind. Make sure your newsletter is a good mix of entertainment, timely articles in addition to self-promotion or offers.
- On that note, offer your clients something just for being clients. Make sure that from time to time you offer a special promotion or gift to your clients just for being clients. Let them know you appreciate them and their continued business.
- Engage with customers. If you have a social media presence, make sure to engage your customers. Don’t just talk at them! Involve them in your brand and your business. Ask their opinions, offer interesting and funny reads, share adorable baby and puppy pictures, etc. Just make sure to stick to the 80/20 rule. 20% of your content should be self-promotion, the other 80% should be interesting, silly, funny, adorable, entertaining, educational.
For tips and help implementing any of these ideas please feel free to contact your Account Chemist at 813.867.0017 or email us at
