Could it be? Could it possibly be? There’s another social media platform whose benefits make it practically mandatory for your business to participate? Well, I hate to be the one to tell you this, but it’s looking that way. Pinterest has become a powerful tool that businesses can, and should, be leveraging right now.
Pinterest provides a new space for businesses to gain long-term exposure with evergreen content and build a curated library of their products, inspirations, and knowledge. Used optimally, the platform can help with search engine optimization (SEO), increase website traffic, boost brand awareness, and, tada, generate leads and sales. Here’s how:
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1. Search Engine Optimization
Pinterest is a search engine in and of itself, but Google also loves Pinterest. Since Google can’t determine what an image looks like the same way you or I can, Pinterest has several features to help communicate what you’re sharing. You can take advantage of these benefits by seamlessly incorporating industry specific keywords into the account name and description, board names and descriptions, image names, and pin descriptions. This has resulted in Pinterest accounts and boards consistently populating the first page of Google searches!
2. Website Traffic
Every pin has the ability – nay, the responsibility – to link to a website. The fact is, a pin that doesn’t link to a valuable website is, to put it lightly, frustrating for other pinners. If a consumer wants to learn more about your pins, one click can take them to your website.
Also, the value of a pin’s ability to drive traffic grows as others share it on the platform. According to a study conducted by Pinfluencer (now Piqora), on average, one pin generates 6 page views and 10 re-pins. Think about it. That means each and every re-pin has that same potential, exponentially increasing your consumer reach.
Another aspect of Pinterest that enhances website traffic is the longevity of content. Pins will always live in the boards of your profile and on the profiles of those who have re-pinned them. Therefore, content on Pinterest is active and relevant for months, even years in some circumstances, after the first time it’s shared.
3. Brand Awareness
Pinterest is a great platform for you to develop a lasting relationship with your customers. First, your audience becomes familiar with your business by seeing and interacting with pins that contain your brand’s colors, hashtags and URL.
Then, once you have their attention, you have an opportunity to build a more personal relationship with your audience. You can curate boards that provide insight into what inspires your business, show off your product or service in use, and share valuable knowledge about your industry to establish authority.
4. Leads and Sales
Now that Pinterest has enabled consumers to find your product or service, learn about your brand and visit your website, what’s next? All of these features allow you to build rapport with your audience and gain their trust. Trust leads to sales. In a 2024 study conducted by Millward Brown, a leading expert in digital branding, it was found that almost 100% of Pinterest users utilize the site for product research. Just less than 90% of users have made a purchase because of Pinterest.
Final Thoughts
Now it’s time to ask yourself, “What are my business goals?” Do you want to increase traffic to your website? Are you looking to generate more business leads? Are you trying to boost brand awareness?
If any of these benefits fit your goals (we know they do), it’s time to give Pinterest a try.
To learn more about Pinterest for business and other content marketing strategies, check out our Pinterest page. If you like what you see, just click follow to start seeing our awesome content in your Pinterest feed.
Other Sources:
www.ohsopinteresting.com/the-seo-of-pinterest-osp-podcast-episode-025/
