Posts by: Carlisle Stoup

How to Help Your Graphic Designer Help You

How to Help Your Graphic Designer Help You

Graphic designers are important! They make your business and marketing initiatives look good. But is that all they do? Heck no! Designers serve many important roles that are essential to the success of your branding and marketing goals. Professional designers are trained to organize content based on how it will be used, where it will be seen and who will be seeing…

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4 Monumental Benefits of Pinterest for Business

4 Monumental Benefits of Pinterest for Business

Could it be? Could it possibly be? There’s another social media platform whose benefits make it practically mandatory for your business to participate? Well, I hate to be the one to tell you this, but it’s looking that way. Pinterest has become a powerful tool that businesses can, and should, be leveraging right now. Pinterest provides a new space for businesses…

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Dissecting 2 Innovative Digital Marketing Campaigns

Dissecting 2 Innovative Digital Marketing Campaigns

So, it seems this whole Internet fad is here to stay. And, as a result, digital advertising has exploded in the past decade. Between social media, content marketing, mobile advertising, and everything in between, the digital advertising landscape has dramatically changed. But with this influx of new marketing campaigns delivered online, it’s becoming more difficult to stand out. So how…

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The Science of Men on Pinterest and Why it Matters to Marketers

The Science of Men on Pinterest and Why it Matters to Marketers

While it’s true that Pinterest users are mostly women, believe it or not, Pinterest actually has a lot to offer guys too! Sure, most men aren’t interested in wedding décor or what Ariana Grande was wearing yesterday, but there’s more to Pinterest than frilly cakes and celebrities’ miniskirts! And, according to science, the platform has several features that work in…

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Social Media Cover Sizes 101

Social Media Cover Sizes 101

Social Media Cover Sizes 101 What’s the first thing people see when they visit your Facebook, LinkedIn, Google+, YouTube or Twitter page? That large photo at the top of the screen. Most social media platforms now have their own version of a cover photo, an image to showcase your personality, interests or business. With these images taking up more real…

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