Content Marketing: it's all the rage and everyone is talking about it, but what do you actually get out of it? Great content can accomplish many goals for your business, but at its core your content marketing should a) establish you as an authority, and b) engage your customers. Most content marketing is done through blogging - writing articles about…
read moreTo kick off 2014, our Chief Creative Scientist, Loran, traveled to South America to hone her marketing skills in the Southern Hemisphere. As a member of the MS Marketing program at the University of Tampa, Loran visited Argentina and Chile for their International Marketing course. Here are some international marketing nuggets of wisdom from our jet-setter! 1. Hashtags come in all languages 2.…
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read moreAvast! The Gasparilla Pirate Fest be just around the bend in ol' Tampa Bay. Did ye know yer Facebook page can be set to speak like a scallywag? Shiver me timbers! Click to enlarge image
read moreEvery time we blink, Facebook announces that they’ve changed their algorithm and adjusted what posts you’ll see in your newsfeed. For marketers, this is just one more hurdle to jump over — and honestly, we love the challenge. But for the average Facebook user, this means that the posts you’re used to seeing in your newsfeed might be changing… and…
read moreStart your 2014 off right with a free social media calendar from the Lab3 Marketing Scientists! Our simple monthly plan has all the basics you need to start your year with a successful marketing strategy. Need help filling it out? We've got you covered. Step 1 Download the calendar and print it out. We've provided the calendar in PDF format…
read moreWe hear it all the time from business owners: “I don’t have time for social media.” We’re all busy. Balancing work and life can be a juggling act in itself, but then you add in the expectations of a digital world and things can get overwhelming quickly. But if you can spare 30 minutes per week, you can gradually build…
read moreHow To Create Customized Images for Your Blog or Social Media 1. Find a copyright-free image you like, and save it to your desktop. Finding acceptable images online is more complicated than doing a simple Google image search. Most, if not all of the pictures you'll see already belong to someone else. You've probably been using those copyrighted images without…
read more"Help us get 500 Followers!" We've all seen it. Heck, we've tried it ourselves from time to time. But why do we strive for those milestone numbers of Fans, Friends, and Followers? As marketers, we put a lot emphasis on growing those numbers, but how often do we stop to ask ourselves... what does it mean for my business? A…
read moreIn the world of Social Media, Pinterest has been creating buzz for over a year. (If you haven’t heard of Pinterest, you may want to check and see if the entrance to your cave has been blocked.) For those of you familiar with Pinterest but not sure exactly how the new business pages work, you should start by reading…
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