Every January we all tell ourselves, “this year’ll be different!” We make resolutions to turn ourselves around and make things better for the new year. So while you’re promising to give up coffee or spend more time in the gym, don’t forget these 3 resolutions to help improve your social media strategy. 1. I will communicate with my social…
read moreIf you’ve been using Pinterest for awhile, you may already be familiar with Pinterest Business pages. But if not, setting up your business on Pinterest is pretty easy. Should my business be on Pinterest? Read more here. 1. Join or Convert When you visit the Pinterest for Business page, you’ll be asked to join as a business or convert…
read moreAnalytics — those mystical numbers that are supposed to tell you if your social media strategies are working. But unless you are a social media pro (or were a savant in junior high geometry class), all of the charts and graphs and percentages you get from your various sites… well, let’s just say they can be overwhelming. Dashboards are…
read moreDespite what you read about SEO, keywords, metadata, social searching (the list of buzz words goes on and on), I have a simple answer to your marketing woes right here: Be Genuine. People can tell when someone is shooting ‘em straight, and they appreciate it. Here’s an example: I recently managed a team of brand ambassadors for a company that…
read moreContent marketing is all the rage right now – and for good reason! It’s the best way to show people (namely, your future clients) that you have important information to share. But how do you get noticed once your ideas are out of your head and onto the screen? Let’s say you’ve written an amusing, concise, compelling article for your…
read moreMany of you will know this line from “Mr. Mom.” Michael Keaton is “faking” his way through a home rehab conversation with someone who actually knows what he’s talking about. What does this have to do with me? Nothing really BUT connecting does! For the last several months I’ve been talking about being connected, finding people on Social Media platforms…
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