So you've got a killer product or service and you need to get it in front of the right people online. Alas, you're struggling to make connections on social media with people who give a crap what you have to say. Sound familiar? Trust me, you're not alone. The problem may be that you're just trying to move too fast making virtual…
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AND how the two lived happily ever after! While most people think of Facebook as a tool to get more exposure for their business or company, I think few really understand the impact Facebook/social media can and does have on the customer service experience. How can Facebook have any bearing on customer service? Well, often it's easier to send a…
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Raise your hand if you’re using Facebook ads and/or boosted posts. Hand up? Good, now keep reading. Didn’t raise your hand? Why not?! You should have, and the following is one big thing you need to know for when you do get started advertising on Facebook. Facebook has a 20% rule regarding advertising on their platform. Why? Nobody really knows…
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Businesses are required to take on multiple platforms these days, and perhaps the most important source of your audience reach is your company's website. However, this is easier said than done. The website platform can be tricky and complicated. WordPress helps relieve some of the "creating a website" tension by introducing user-friendly software with easy-to-use tools. WordPress tools may seem…
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Why Every Business Needs to Be Using Video Marketing Admit it, you probably just finished watching one of Lab3 Marketing’s awesome YouTube videos, right? That’s ok, we won’t tell your boss. Nowadays video is commanding the attention of consumers and with good reason. Incorporating video marketing into your business marketing plan is a great way to increase brand awareness, website…
read moreDid you know that marketing by zip codes can tell a lot about the people that live there, including how much money they make, their household family size and net worth? Revealing this information about your company’s potential consumers offers the ability to create a more efficient marketing plan for your business. Zip codes allow marketers to gain insight on…
read moreSince 2004, Yelp has helped small businesses find their niche in the local market. With over 60 million reviews, chances are your company has already made its appearance on Yelp. Whether this is good news or bad news for your business is an entirely different matter. The Good – Yelp benefits many businesses by providing user-generated reviews. Most Yelp reviews…
read moreMarketing Strategies for Extra Customer Engagement and Retention Looking to spice up your marketing strategy? Need to add a little something extra into your marketing approach? As William Cowper puts it, “Variety’s the very spice of life that gives it all its flavor,” and we couldn’t agree more! Adding variety into your marketing campaign keeps current and potential consumers engaged…
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