You may remember “The A-Team,” a hit television series starring Mr. T. The series followed a band of ex Special-Ops soldiers who are on the run from the government for a crime they didn’t commit. In each episode, they find time to help the innocent and fight evil. One of the most memorable tag lines from the show was “I…
read moreIf you’ve ventured into the world of content marketing, you probably know that blogs, white papers and even tweets can be invaluable tools for attracting new clients. But what happens once your new audience members have read your content? How do you further your relationship with prospects who encounter your content online? That’s where your call to action comes in.…
read moreEverything You Need to Know About How to Use Mascots at Your Event Admit it, the above photos made you smile. Of course they did – mascots are designed to delight us, capture our attention, and make us want to come closer. When used effectively, they are great promotional tools.Recently I interviewed Huguette Charles, who has worked as a…
read moreA well stated definition of a white paper is “a marketing/sales document that complements other marketing collateral by providing objective, useful information to a defined audience of prospective buyers about a particular business problem and potential solutions.” A white paper should be informative, authoritative, and formal. While there is room for creative freedom, it is important to tailor to your…
read moreYour claim to fame can be as easy as verifying Google Places. In just a few simple steps you are able to communicate a multitude of information regarding your company to current and potential clients. Business information can and should include: • your company’s location• methods of contact • business hours • company description • category(s) you participate in •…
read moreNo matter what business you’re in, you’re also in the business of marketing. After all, a comprehensive, thoughtful marketing plan is the backbone of any successful business. That’s why it often makes sense to enlist an expert to help you market your business effectively, which is where a marketing coach often plays an invaluable role. A marketing coach works with…
read moreBoth SnapChat and Poke have been making headlines lately, bringing new attention to the popularity of mobile apps. Meanwhile, use of smart phones and tablets is growing faster than ever; Forbes contributor Mark Fidelman reported that by 1.2 billion smart phones are projected to enter the market—and mobile app development projects will outnumber native PC projects by 4 to 1.…
read moreIt’s hard to believe that the end of 2012 has almost arrived. Now is the perfect time to look ahead to 2013 and anticipate the marketing climate for your business. Everything from consumer habits to available tools has significantly shifted in the past ten years, and the coming months promise even more change. Here’s a look at top trends to…
read moreCreated in 2010, Pinterest has quickly become the third most popular social media site according to Forbes Magazine. A website to post, comment, and share pictures is surging to popularity in 2012; comScore tells how the site now has over 12 million users, a growth of over 4,000% since May 2011. The real question: How can your business benefit? 1.…
read moreCompanies want their big announcements and events covered on TV, in newspapers and online, but many don’t understand why the media ignores their press releases. Just as our philosophy is to know and understand your customer, a PR professional must know and understand the reporters and editors. Make it Newsworthy To write a press release effectively, you must make sure…
read more