Who should I target? This is a very important question and in this marketers opinion the first step in effective marketing of any sort. It is key to understand who your best prospects are to insure your using your marketing budget to target those who are most likely to respond to your offer. There are many solutions to understanding your best…
read moreIn the last month I have spent a good deal of time brainstorming with two different Marketing Collectives. While some might say that there is no value in spending time (especially weekends) with your competition I am about to explain why those people are dead wrong. You can learn from someone else’s mistakes: As teens our moms were always preaching…
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…Separating the Signal from the Noise to Get the Answers You’re Looking For It’s easy to become fascinated with data. Data allows us to see correlations between events that wouldn’t normally be expected or known. With the interplay between databases we are now able to track patterns from sales trends and spread of diseases to predicting who will win the…
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If you’re a small business owner and you’re working with a small marketing budget, online advertising can seem daunting. It doesn’t have to be — anyone who has researched Google AdWords or Facebook Advertising already knows that you can customize your ads, target your audience, and choose your keywords to fit practically any budget. But after all that time, effort,…
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For all you visual learners out there, we created this handy dandy infographic* to help you remember the 5 essential elements of content marketing gold! Click for full size image We know you enjoy sharing stuff you love. If you love our infographic, share it on your Facebook wall (it’s easy, just copy and paste): INFOGRAPHIC – 5 Essential Elements…
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