Could it be? Could it possibly be? There’s another social media platform whose benefits make it practically mandatory for your business to participate? Well, I hate to be the one to tell you this, but it’s looking that way. Pinterest has become a powerful tool that businesses can, and should, be leveraging right now. Pinterest provides a new space for businesses…
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I’ve been there. You’re staring at a sea of white on the screen, ready to write, and you’re just not sure how to get your message across. The problem may be that you haven’t really nailed down your brand's voice and it’s holding you back. After all, a consistent brand voice is essential to the first step in achieving your…
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So, it seems this whole Internet fad is here to stay. And, as a result, digital advertising has exploded in the past decade. Between social media, content marketing, mobile advertising, and everything in between, the digital advertising landscape has dramatically changed. But with this influx of new marketing campaigns delivered online, it’s becoming more difficult to stand out. So how…
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Let’s get right to it. Buying likes is not only useless – it actually hurts your page! I know it’s hard to accept. A part of you is thinking, “It doesn’t matter WHO likes my page because it’s all about building my brand.” And that’s the problem. It DOES matter. With Facebook’s News Feed being so freakin’ competitive and organic…
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We often hear the question bounced around about the ROI of social media. This post isn’t an argument about how much of a monetary return you can expect by engaging in social media for your business. You can make up your own mind whether it makes sense for your company to spend money on social media marketing (it probably does).…
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While it’s true that Pinterest users are mostly women, believe it or not, Pinterest actually has a lot to offer guys too! Sure, most men aren’t interested in wedding décor or what Ariana Grande was wearing yesterday, but there’s more to Pinterest than frilly cakes and celebrities’ miniskirts! And, according to science, the platform has several features that work in…
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AND how the two lived happily ever after! While most people think of Facebook as a tool to get more exposure for their business or company, I think few really understand the impact Facebook/social media can and does have on the customer service experience. How can Facebook have any bearing on customer service? Well, often it's easier to send a…
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Social Media Cover Sizes 101 What’s the first thing people see when they visit your Facebook, LinkedIn, Google+, YouTube or Twitter page? That large photo at the top of the screen. Most social media platforms now have their own version of a cover photo, an image to showcase your personality, interests or business. With these images taking up more real…
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Raise your hand if you’re using Facebook ads and/or boosted posts. Hand up? Good, now keep reading. Didn’t raise your hand? Why not?! You should have, and the following is one big thing you need to know for when you do get started advertising on Facebook. Facebook has a 20% rule regarding advertising on their platform. Why? Nobody really knows…
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Businesses are required to take on multiple platforms these days, and perhaps the most important source of your audience reach is your company's website. However, this is easier said than done. The website platform can be tricky and complicated. WordPress helps relieve some of the "creating a website" tension by introducing user-friendly software with easy-to-use tools. WordPress tools may seem…
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