Why Every Business Needs to Be Using Video Marketing Admit it, you probably just finished watching one of Lab3 Marketing’s awesome YouTube videos, right? That’s ok, we won’t tell your boss. Nowadays video is commanding the attention of consumers and with good reason. Incorporating video marketing into your business marketing plan is a great way to increase brand awareness, website…
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Does your business have a strong, unique, and uniform brand identity? Not to put too fine a point on it, but with the sometimes outrageous amount of competition out there in the marketplace, you should. But if you don’t, or you think your digital branding could be stronger, read on my friends, read on… Why Branding Matters in the First…
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The social media landscape is getting bigger and more bogged down with competition every day. Is your business doing what it takes to stand out from the crowd and get noticed? If you suspect you could do better, stop and ask yourself these three W’s of social media: what are you sharing, why are you sharing it, and when are…
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3 Outside-the-Box Strategies to Drive Traffic with Pinterest! If you haven’t noticed (and considering the number of “Pin it” buttons floating around the web these days, I’m guessing you have), Pinterest is catching on and in a big way. With over 70 million users worldwide, Pinterest is a golden opportunity for businesses to drive traffic to your website and/or blog.…
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How to Properly Use Humor in Social Media Getting your business’ message across while creating engagement with your social media efforts can be a challenge, to say the least. Often, using humor in social media is a great way to bridge that gap but it isn’t always easy and there are pitfalls to avoid along the way. Here are five…
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Content Marketing: it's all the rage and everyone is talking about it, but what do you actually get out of it? Great content can accomplish many goals for your business, but at its core your content marketing should a) establish you as an authority, and b) engage your customers. Most content marketing is done through blogging - writing articles about…
read moreSince 2004, Yelp has helped small businesses find their niche in the local market. With over 60 million reviews, chances are your company has already made its appearance on Yelp. Whether this is good news or bad news for your business is an entirely different matter. The Good – Yelp benefits many businesses by providing user-generated reviews. Most Yelp reviews…
read moreMarketing Strategies for Extra Customer Engagement and Retention Looking to spice up your marketing strategy? Need to add a little something extra into your marketing approach? As William Cowper puts it, “Variety’s the very spice of life that gives it all its flavor,” and we couldn’t agree more! Adding variety into your marketing campaign keeps current and potential consumers engaged…
read moreSo you have this outstanding website but how do you increase the traffic to your site? That’s easy! You take your computer (let’s hope it a laptop), belt it in to the passenger seat of your car, and take a nice trip down the Gandy bridge say around 5:00pm. That should be about right to hit rush hour traffic. Not…
read moreTruer words have never been spoken in regards to marketing. Everyday consumers’ wants are changing, where they buy from is changing, and the reason they buy is changing. While your business may have been keeping up with the ever-changing economy, has your brand? It is important to position your brand in a place to be able to keep up with…
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