Whether you’re updating your Facebook status from the company holiday party or connecting with new colleagues through LinkedIn, here are a few gift ideas for the social-media lover within all of us. Facebook Moo Facebook Cards – If you know someone who uses Facebook as a personal branding tool, these cards are perfect. They include options for multiple cover photo images…
read moreWhen you post new content to your website or social media page, search engines make it easy to find a picture to match the message. But by using those photos, graphics, or funny cat cartoons, you could be (uh oh!) breaking the law.* Images are automatically copyrighted in the name of the owner, and if you didn’t snap the picture,…
read moreDespite what you read about SEO, keywords, metadata, social searching (the list of buzz words goes on and on), I have a simple answer to your marketing woes right here: Be Genuine. People can tell when someone is shooting ‘em straight, and they appreciate it. Here’s an example: I recently managed a team of brand ambassadors for a company that…
read moreContent marketing is all the rage right now – and for good reason! It’s the best way to show people (namely, your future clients) that you have important information to share. But how do you get noticed once your ideas are out of your head and onto the screen? Let’s say you’ve written an amusing, concise, compelling article for your…
read moreMany of you will know this line from “Mr. Mom.” Michael Keaton is “faking” his way through a home rehab conversation with someone who actually knows what he’s talking about. What does this have to do with me? Nothing really BUT connecting does! For the last several months I’ve been talking about being connected, finding people on Social Media platforms…
read moreWell, and diamonds too BUT I digress… One of the questions I get asked a lot is regarding social media and time management. I’m here to tell you that there’s help for that. This is where the dashboards come into play. What’s a dashboard? In this context, it’s a “dashboard” for your social media. Using a dashboard allows you to…
read moreBy: Sarah Gentilucci Lab3 Marketing Intern (more…)
read moreInbound marketing is the process of “getting found” by prospects, leads, and even current customers. An inbound marketing strategy is a plan for attracting people to your company because they’re already specifically interested in the product or service you offer. Leads generated from inbound marketing are often better qualified than those generated by traditional, outbound marketing tactics like cold calling.…
read moreMarketing and sales go hand in hand, and the internet has revolutionized the way that marketers can support, complement and enhance the efforts of their sales teams. As you create an editorial calendar for your content marketing strategy, you’ll maximize impact by keeping your sales funnel in mind. Image Courtesy: www.web-books.com What IS a Sales…
read moreLeadership is defined as the action of leading a group of people or an organization. And that meaning is not lost on the Young Executive Society (YES) at the Centre Club Tampa. The members of YES are marketing their connection events to professionals under the age of 40. It’s no surprise the tagline they’re using is “fostering the next generation…
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