1. Print Your Best Ad
People read postcards when the message is short and straight to the point. A small ad on a postcard can drive a high volume of traffic to your website and generate a good amount of sales leads with a high ROI.
2. Use Several Tactics
Marketing can be fun, don’t let it get boring, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be subjective about your selection of a variety of marketing tactics. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
3. Relationship with Businesses
Send out brochures that you could include a leaflet and/or business card of another business, which has agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
4. Another Offer
Send a handwritten note to your customer thanking them for their business and informing them that as part of a loyalty program they can enjoy 20% off their next purchase. To create urgency, remember to include an expiration date.
5. Mailing Out
Enclose your brochure, ad, flyer, or any other type of marketing aid in all your outgoing mail. It doesn’t cost any additional postage and you’ll be extremely surprised and happy at how many customers and prospects could use what you’re offering.
