Lab3 Marketing would like to introduce to you Take 3! Every Tuesday we will be posting short how-to’s, tips and tricks, ideas, and how to get the most out of managing your social media. It’s the science of social media and marketing in three minutes or less!
- Smart Advertising
The important key to advertising successfully is to generate good leads in exchange for the money you spend. To do so, it helps to offer a message that not only hits on your target customers, but that also shows the value you can offer them.
- Good Networking and Referrals
Landing referrals from networking or past business associations isn’t just a very affordable way to pick up new business. It’s also a way to pick up customers with the highest retention rates in your industry. Referral customers tend to purchase more over time and in turn become a source of additional referrals to your business.
- Getting Together
Another way to leverage available resources is through what’s known as a teaming up arrangement. In this arrangement, another business with the same target customer will use their database to promote your business to shared audience.
- Alliances
You might take that partnership a step further and form what’s known in the industry as a “strategic alliance.” While a teaming up relationship is generally a one-time or short-term commitment, strategic alliances can sometimes last for many years. For instance, a graphic designer and an ad agency might send each other referrals for clients who need added services.
If you have any suggestions for what you want to learn more about don’t be shy to ! You’re topic idea might be the next Take 3.
If you have any other questions you can also call us at 813.867.0017
