To kick off 2014, our Chief Creative Scientist, Loran, traveled to South America to hone her marketing skills in the Southern Hemisphere. As a member of the MS Marketing program at the University of Tampa, Loran visited Argentina and Chile for their International Marketing course.
Here are some international marketing nuggets of wisdom from our jet-setter!
1. Hashtags come in all languages
2. Know your audience AND language
3. Customer Service (even without words) makes all the difference
4. Keywords don’t translate to Google. Add in a sprinkle of keywords from another language if you are trying to target that demographic!
5. Add a one-click translate to your website… easy peasy… or should I say muy facil! Here’s an easy WordPress plugin to get you started.
