Online promotions are a great resource when trying to reach a large audience in an affordable manner. With the increase of digital presence, online promotions offer endless possibilities to reach your promotional audience. From contests to discounts, there are a multitude of ways to entice not only your current customers to continue buying, but also new customers who have yet to try your product/service.
Since the introduction of the internet we have seen a continuous growth in its users. With so many people having online access, companies are able to better target their audience and increase their market share. By using online promotions, companies also have the ability to drive more traffic back to their websites and associated social media platforms.
A great majority of online promotions can be seen on companies’ social media platforms. From caption and picture contests to random giveaways to friends and followers, these online promotions are a great way for increasing page likes, customer engagement, and overall online presence. Think about it, how many times have you seen people asking for votes and sharing contest pictures? While you may not be linked with the specific company, you do see them on your news feed. Admit it, you’ve probably even liked a page for a chance at winning their prize.
Another leading use of online promotion is email. With some of the highest ROIs in the industry, email campaigns are again a great way to reach mass numbers for very little money. Email marketing platforms such as MailChimp and Constant Contact allow companies to not only personalize their email campaigns and add branding, but they also allow tracking. Companies use email to send out coupons, advertise upcoming sales, or to give details about an ongoing contest. A big reason as to why online promotions delivered through email are so effective is the fact that people are more inclined to check their email rather than going to a company’s website. Most people can even get their email on their phone making it readily accessible.
When developing your online promotion know that they too need goals and a plan of action. End dates and other promotional outlines should also be reviewed and included upon finalizing, and don’t forget to incorporate your branding with any online promotions that you develop. Interested in learning how to set up your online promotion? Contact the scientists at Lab3 Marketing for design and implementation help.
Image by Web Design Hot via Wikimedia Commons
