Today we have a plethora of information available to us as marketers and it is important to not only have access to that kind of quality data but to ensure that your data is complete, accurate, and most of all…CLEAN! Dirty data or inaccurate data can be a major waste of your marketing resources and cause you to miss out on potential customers. With services including National Change of Address, profiling, and appends, Lab3 Marketing has just the marketing data services to ensure that your data is not only clean but up-to-date as well.
Having a detailed and accurate customer database is of major importance. Having past and current customer information can give you additional insight of your company and its products/services. You should be tracking more than just where your customer lives. Examples would include, what kind of purchases they made, where did they purchase from, did they have any repeat purchases? With intel like this you can see what products/services are hot and which might need to be revamped. By knowing what your past and current customers are interested in you can then better target your marketing strategies to reach other prospects who model your past and current customer base. A specific service that Lab3 offers is data modeling. By taking your current customer database, we can find common trends that are affluent among the majority of your customer base including income, home market value, where they make their purchases, how often do they purchase, etc. By profiling your customer database you can then efficiently target other prospects with Lab3 Marketing’s consumer data lists.
Another factor you have to consider with your customer database is how clean it is. Don’t waste your time and money sending promotions to bad addresses. It is estimated that 40 million Americans will move this year without updating their address, thus leaving marketers with a bad or undeliverable address. This translates to approximately 8% of addresses will be undeliverable. With the use of Lab3 Marketing’s address standardization and National Change of Address (NCOA) services, we can ensure the “cleanliness” of your database. By comparing your list to the United States Postal Service (USPS), we are able to remove any records that have an address listed as undeliverable and update any records with new addresses that have been reported to the USPS. We will also run a deduplication process to verify that all returned records are unique.
Really get to know your customer base with Lab3 Marketing’s data append services. Get a detailed look into your customer’s lifestyles and behaviors to better target your marketing strategies and customer engagement. By taking your cleaned database, Lab3 Marketing can “append” additional information tied to the addresses in your database. With package and a-la-carte options we can append information including (but not limited to) email, how many cars they have, what they like to do in their spare time, age, occupation, education, annual income, home market value, and so much more.
By utilizing Lab3 Marketing’s data services, you can rest assured that your data will be complete, accurate, and most importantly…CLEAN! By using their scientific approach, the scientists at Lab3 Marketing can offer solutions for list selection and campaign design. For more information about Lab3’s data services, contact the scientists at Lab3 Marketing for your specialized formula.
