Truer words have never been spoken in regards to marketing. Everyday consumers’ wants are changing, where they buy from is changing, and the reason they buy is changing. While your business may have been keeping up with the ever-changing economy, has your brand? It is important to position your brand in a place to be able to keep up with ever changing demands of consumers.
Rebranding is more than just a simple change of your logo. To correctly position your business in today’s market you will need to understand exactly what people want, what you can provide to them, and how your rebrand will affect your current customers. Before you make the commitment to rebranding, and it is just that…a commitment, you need to answer some important questions. Below are just some of the questions that the scientists at Lab3 Marketing will ask when starting a rebranding campaign.
- Who are you trying to target?
- Who is your competition?
- What is your total market potential?
- What do consumers want to see of you and your products/services?
- What are your strengths and weaknesses?
- What are you changing? Name? Logo? Target market?
- When do you plan on revealing your new brand?
- Is now a good time to rebrand?
- Where do you want to position yourself?
- Why do you need to rebrand?
- How are you going to rebrand?
- How will you generate buzz and interest in your new brand?
Once you have answered any necessary questions you will then to formulate a detailed action plan describing exactly how your rebrand will flow. At Lab3 Marketing, we have the scientists to professionally rebrand your business to put it as a frontrunner in today’s market place. Check out our branding portfolios to see how having the perfect formula can take your business to new heights.
