While it’s true that Pinterest users are mostly women, believe it or not, Pinterest actually has a lot to offer guys too! Sure, most men aren’t interested in wedding décor or what Ariana Grande was wearing yesterday, but there’s more to Pinterest than frilly cakes and celebrities’ miniskirts! And, according to science, the platform has several features that work in conjunction with men’s fundamental brain functions.
Many studies have shown that men are more driven by their visual sense. So what better way to explore your interests than on boards made of images? Also, men’s brains process more in the left hemisphere. This means that they are more logically inclined. Pinterest’s basic board structures as well as its Rich Pins are greatly beneficial for this type of thought process.
Below, I will highlight three different ways that men can use Pinterest to create a user experience that fits their visual and logical needs.
For the Learner
You love to learn. You want to hone the skills of your career or hobby. There are so many articles online to help you achieve your goals, but you don’t have time to read them all right now. Or you want to reference the information later. So what do you do? Bookmark it.
Bookmarking is an effective way to organize your information, right? Sort of. When you go back to find an article, you are met with a list of titles that all look the same and have miniature icons that hardly mean anything to you.
Instead, you can use Pinterest to visually organize your information. Think of each board as a digital binder. Except, it is much easer to find information in these binders because each article is represented by a relevant picture that stands out better than a jumble of words in a list. Pinterest also has Article Rich Pins. So, when you pin an article, Pinterest will show the headline, author and story description on your pin. Pretty convenient, huh?
For the Shopper
I’m not just talking clothes here. You love to get the latest gadgets, from tech gear to power tools. You find all these great products, but you can’t afford them all at once. Not to mention you found them all on different websites. Pinterest can help you remember those must have items and organize them by category with meaningful images.
And guess what? There are Rich Pins for products too. When you pin a product, it will show you the name of the product, where you found it, and real time pricing.
For the Adventurer
You love to travel, be active, and see new places. With beautiful images of your desired destinations, Pinterest is the perfect platform to plan your next trip. To help you keep track of the details, Place Rich Pins include a map, address and phone number of your desired destination.
So whether you are in a constant search for knowledge, interested in the latest camping gear, or looking for new places to explore, Pinterest is a great resource for visual organization. Also, the Rich Pins help you keep all the relevant information about your interest in one place. I have only scratched the surface of what Pinterest has to offer, so open an account and experience the platform for yourself.
A Word to Marketers
According to the fashion data collected in a study of “Pinterest Users in America 2012” conducted by The Social Habit, “The number one reason men pin clothing and fashion is that they are items they plan to buy.” And men are a growing demographic on Pinterest, so be sure you are taking all the right steps to engage their interests.
Be the expert by writing informative blogs that will peak readers’ interests. That way your business will be top of mind when they need to consult and expert. Also, be sure to optimize your site for Rich Pins. They provide more, factual information that will better serve men’s needs than a pretty picture with no content.
Remember, you want to make you content as convenient and easily accessible as possible, because there are plenty more businesses ready and willing to accept your customers. Learn more about how to use Rich Pins.
For more tips about attracting customers using Pinterest, check out our blog 3 Creative Ways to Drive Traffic with Pinterest.
Sources:
http://www.convinceandconvert.com/social-media-research/the-1-big-difference-between-how-men-and-women-use-pinterest/
http://www.fitbrains.com/blog/women-men-brains/
