T is for Traffic – Website Traffic That Is

So you have this outstanding website but how do you increase the traffic to your site?  That’s easy!  You take your computer (let’s hope it a laptop), belt it in to the passenger seat of your car, and take a nice trip down the Gandy bridge say around 5:00pm.  That should be about right to hit rush hour traffic.  Not quite what you had in mind?  Well if you are more of a literal person you contact Lab3 Marketing and let one of their amazing chemists do it for you.  Our website chemists have just the formula to increase traffic to your website and have provided some quick tips to help you.

1. Content is King: We’ve all heard this before so it should come as no surprise that the more relevant, quality content you have on your site, the more people will want to visit your site.  The more relevant your content and the more frequently you create new content, the more traffic you will have.  We recommend posting 2 new blogs a week.  Make sure to incorporate multimedia (pictures, videos, etc.) into your content to create a more eye catching site.  Need help creating quality content?  Lab3 Marketing offers content marketing services as well!
2. Get Social: Now that you have this great content it’s time to share it with the world with social media.  Social media has vastly improved our ability to share relevant information and attract new customers.  By leaving your content open-ended for discussion and posting to social media, you can not only create a dialog on social media, but also drive traffic back to your website.  That, my friends, is what we in the marketing world like to call, “Killing two birds with one stone.”  So maybe it’s not just the marketing world but you get where we’re coming from.
3. Set-Up Google Authorship: Have you ever entered a search into Google and next to the search results are what look to be random pictures of people?  Those pictures are actually pictures of the author.  By setting-up a Google Authorship, you too can become Google famous.  Google Authorship allows you to connect your Google+ account with any content you create.  Each time your content appears as a Google search result, your Google+ profile picture will appear on the left.  One of the bigger benefits of Google Authorship it that it will link to more search results with the same author.  Want to see how your Google Authorship is working, Google has created Author Stats, a webmaster tool that can breakdown impressions and clicks in one sitting.

There you have it.  Three simple steps to increasing traffic to your website.  Want to learn more about increasing your website traffic while avoiding rush hour?  Contact the chemists at Lab3 Marketing for a personalized formula!