Marketing

5 Creative Ways to Use Social Media for Customer Retention

5 Creative Ways to Use Social Media for Customer Retention

The Internet is peppered with blog posts about how to generate leads and get more customers through social media and rightfully so; it's a fantastic topic worth talking about. But I rarely (if ever) see posts about how to use social as a means to retain current customers. That’s astounding to me, especially considering what an amazing tool social media can be for…

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Lisa’s Musings on Netiquette and the Paradox of the Internet

Lisa’s Musings on Netiquette and the Paradox of the Internet

Full disclosure, this post is a rant/editorial piece arising from a situation where someone was recently rude to me on the Internet. Shocking, I know. Pondering that incident, in turn, brought to mind other online meanies, which subsequently sent me into a black hole of all the times I’ve experienced a lack of what we’ll call “digital etiquette,” and some…

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3 Tricky but Common Grammar Mistakes To Avoid

3 Tricky but Common Grammar Mistakes To Avoid

Hi there! Thanks for stopping by for a few unsolicited grammar tips. Let's get started! First of all, I'm going to skip the oft-mentioned mistakes like their vs. there vs. they’re and its vs. it’s, etc. If you don’t know those, please stop reading and Google them immediately...but don't forget to come back and finish this post. Also, remember that nobody’s perfect. Heck, I…

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How to Help Your Graphic Designer Help You

How to Help Your Graphic Designer Help You

Graphic designers are important! They make your business and marketing initiatives look good. But is that all they do? Heck no! Designers serve many important roles that are essential to the success of your branding and marketing goals. Professional designers are trained to organize content based on how it will be used, where it will be seen and who will be seeing…

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Facebook’s Not-So-Hidden Content Curation Feature

Facebook’s Not-So-Hidden Content Curation Feature

What if I told you there's a super easy way to find content that’s proven to be sharable AND it will naturally boost your Page when you do it? Spoiler: I'm going to tell you exactly that. I know, there are figuratively a gazillion and one tools to curate content – many of which are fantastic and I use all…

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3 Time-Saving Twitter Tips for Buffer Users

3 Time-Saving Twitter Tips for Buffer Users

If you're new to Buffer, or even if you've been using it for a while, there are some time-saving features you may not be aware of. So, if you're into saving time, read on... 1. Use Buffer's Chrome Extension to quickly tweet an article with the image attached. According to SocialMediaExaminer.com, Tweets with images can result in a 150% increase in ReTweets. When…

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How NOT to Make Connections on Social Media

How NOT to Make Connections on Social Media

So you've got a killer product or service and you need to get it in front of the right people online. Alas, you're struggling to make connections on social media with people who give a crap what you have to say. Sound familiar? Trust me, you're not alone. The problem may be that you're just trying to move too fast making virtual…

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How Applebee’s Delighted Me with Social Media

How Applebee’s Delighted Me with Social Media

My Story So, it’s Friday night and me and the fam are going out to dinner. Being the super exciting suburban family that we are, we found ourselves faced with the very tough, all too common decision between Chili's and Applebee's. (You can follow me on Twitter for more thrilling ways to live vicariously through us.) My wife, the coupon…

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