Pay Per Click

Pay-per-click campaigns can be a great resource for lead generation and converting sales on your website. If you believe your company could benefit from some sort of pay-per-click advertising, please consider letting Lab3 Marketing help you create and maintain your campaign.

At first glance, pay-per-click advertising may appear simple. Well, appearances can be deceptive. There is a veritable laundry list of elements to consider when creating a successful PPC campaign, including but not limited to:

  • Intelligent campaign budgeting
  • High quality keyword selection
  • Advertisement copy writing
  • A-B testing multiple ads
  • Daily campaign tracking
  • SEO friendly landing pages that convert
  • Geo-targeting your ads (when necessary)
  • PPC analytics tracking for quality keywords for your campaign as well as your website

Lab3 Marketing will handle all of this and in a manner that all of these elements are working together to make the most efficient, effective PPC campaign possible.

Observation – 40% of B2C companies will increase their PPC budgets in 2013