E is for Email Marketing

One of the most effective direct marketing tactics used today is email marketing.  With one of the highest ROIs, email marketing, done correctly, is an easy and quick way to capture your clients’ attention and get them buying.  Sales Force approximates that 44% of people who received an email campaign made a purchase and according to Litmus it is estimated…

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Campañas de Mercadeo Directo con relación a la cultura hispana

Al trabajar con Mercadeo Directo llegué a entender por qué es tan importante y necesario incluirlo en el plan de mercadeo. El mercadeo directo es mucho más que una técnica de venta, es una forma de enviar y recibir información específica de su mercado meta. Usted puede aprender mucho acerca de sus clientes, pero más que eso, puede dirigirse a…

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Direct Marketing Campaigns Targeting Hispanic Culture

While working with direct marketing I got to understand why it is so important and necessary to include it in your marketing plan. Direct Marketing is much more than a selling technique, it is a way to send to and get specific information from your target market. You can learn so much about your customers but more than that, you…

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D is for Direct Marketing

Let me start by saying this is not the most exciting blog I have ever written.  Don’t despair; I’ll throw a random joke in the middle of the blog to keep you entertained.  Let me repeat, don’t despair, it is an informative blog too.  Direct Marketing is a form of advertising used by most companies regardless of their size, their…

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B is for Branding

Branding is a major part of any company.  It is the who, what, where, when, and how of your business.  It creates a sense of feeling or connection with your brand and is what people will remember when they walk away.  A brand can be composed of words, symbols, signs, designs, or any combination of these.  Your brand sets you…

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Everyone Loves Attention!

So last week I took a wonderful family vacation.  7 days, 16 people and one house.  I’ll get back to my thoughts on that later…  One of those people is my six year old niece.  As per the usual with her she was dancing and doing cartwheels in front of the TV to be sure no one missed it.  Her…

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A is for Apps

An app, in the most basic of terms, is a program that can be downloaded and used on a mobile device. Apps can be used for business, gaming, banking, organization, storage…you name it, there’s an app for that. Today, with everyone on the move, almost constantly it seems, there is a need for flexibility when it comes to getting information…

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The Latin Segment in U.S.

The U.S. Latin population is growing at a dramatic rate. The future of the U.S. economy will depend greatly on the continued growth of this population due to demographic and social cultural factors. This Latin market is a key component to the success of small and large companies. Latinos have accumulated significant buying power, despite what may be perceived otherwise.…

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El Mercado Latino en EU

La población latina en Estados Unidos está creciendo a un ritmo dramático. El futuro de la economía de EE.UU. va a depender grandemente de esta población debido a los factores demográficos, sociales pero sobre todo culturales. Dicho mercado latino comprende un componente fundamental para el éxito de pequeños y grandes empresas. Los latinos han acumulado importante poder de compra, a…

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