1. Present the Benefits
Sometimes the slogan or values of a company may seem obvious, but the real deal is that a right to the point claim weights more than a general claim since it’s more specific. This creates a bigger and greater impact on customers because they know what your company is about or it’s offering.
2. Show the Information
When presenting data, numbers have more value than percentages because it’s clearer to understand in marketing results. Percentages may seem like more general statistic results as compared to numbers that create more detailed information. Numbers are often perceived as being more concrete than percentages.
3. Get Attention with Your Headline
When you’re advertising and promoting your business, the most important thing you NEED to do is grab attention. One way to do this is with a great big headline. Always take into consideration who you are trying to grab attention from.
4. Make It Easier
Too much information can sometimes also be too confusing, especially when trying to make a decision. Provide timely information in a way that the prospect will understand and have it in hand to make a decision at any moment.